Heath Insurers looked like they were supporting reform, but . . . wait for it . . . OOOOHH, NOOOOO!! On the eve of a historic vote, they are launching a campaign of scare tactics to defeat the bill. 

Awesome, literary, epic and oh-so-trite.

How about this: 

If every insurance company offered the same policy it offers its executives at the same price to everyone, well, then, we wouldn’t need the reform.  How about it, fellas?  

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WASHINGTON – The health insurance industry is warning that a comprehensive Senate bill would increase the cost of a typical policy by hundreds, or even thousands, of dollars a year after lawmakers eased up on the requirement that all Americans get coverage.

The stinging attack came on the eve of a pivotal Senate vote and was a clear message to President Barack Obama and congressional Democratic leaders who have been making headway on overhauling the nation’s health care system. The industry fears that a weakening of the penalties for failing to get insurance would let Americans postpone getting coverage until they get sick.

The industry has worked for months behind the scenes to help shape health care reform. Unlike the 1990s, when it contributed to the failure of President Bill Clinton’s health overhaul, the insurance industry has been attracted by the promise of millions of more people getting coverage. Translation: millions of new consumers buying policies.

The industry wants lawmakers to expand coverage, not lessen the penalties that would reduce the number of people. The Senate Finance Committee is slated to vote on its 10-year, $829 billion bill on Tuesday, but more important to the industry are the steps beyond the panel’s decision.

Senate Majority Leader Harry Reid, D-Nev., will be merging the bill with a companion measure from the Senate Health, Education, Labor and Pensions Committee, with the goal of a sweeping, affordable bill. In the House, Speaker Nancy Pelosi, D-Calif., and Democratic leaders have been pulling together legislation from three committees.

Angered by the insurance industry’s late-in-coming cost estimate, a spokesman for Senate Finance Committee Chairman Max Baucus, D-Mont, questioned the credibility of the numbers.

“It’s a health insurance company hatchet job, plain and simple,” said the spokesman, Scott Mulhauser.

Late Sunday, the industry trade group America’s Health Insurance Plans sent its member companies a new accounting firm study that projects the legislation would add $1,700 a year to the cost of family coverage in 2013, when most of the major provisions in the bill would be in effect.

Premiums for a single person would go up by $600 more than would be the case without the legislation, the PricewaterhouseCoopers analysis concluded in the study commissioned by the insurance group.

“Several major provisions in the current legislative proposal will cause health care costs to increase far faster and higher than they would under the current system,” Karen Ignagni, the top industry lobbyist in Washington, wrote in a memo to insurance company CEOs.

The study projected that in 2019, family premiums could be $4,000 higher and individual premiums could be $1,500 higher.

Baucus spokesman Mulhauser said the study is “seriously flawed” because it doesn’t take into account provisions in the legislation that would lower the cost of coverage, such as tax credits to help people buy private insurance, protections for current policies and administrative savings from a revamped marketplace.

White House health care spokeswoman Linda Douglass concurred. “This is an insurance industry analysis that is designed to reach a conclusion which benefits the industry, and does not represent what the bill does,” she said.

The Baucus plan faces a final committee vote on Tuesday. It got a boost last week when the Congressional Budget Office estimated it would cover 94 percent of eligible Americans while reducing the federal deficit.

But the PricewaterhouseCoopers analysis attempted to get at a different issue — costs for privately insured individuals.

It concluded that a combination of factors in the bill — and decisions by lawmakers as they amended it — would raise costs.

The chief reason, said the report, is a decision by lawmakers to weaken proposed penalties for failing to get health insurance. The bill would require insurers to take all applicants, doing away with denials for pre-existing health problems. In return, all Americans would be required to carry coverage, either through an employer or a government program, or by buying it themselves.

But the CBO estimated that even with new federal subsidies, some 17 million Americans would still be unable to afford health insurance. Faced with that affordability problem, senators opted to ease the fines for going without coverage from the levels Baucus originally proposed. The industry says that will only let people postpone getting coverage until they get sick.

Other factors leading to higher costs include a new tax on high-cost health insurance plans, cuts in Medicare payments to hospitals and doctors, and a series of new taxes on insurers and other health care industries, the report said.

“Health reform could have a significant impact on the cost of private health insurance coverage,” it concluded.

Insurers played a major role in defeating then-President Bill Clinton‘s health care plan in the 1990s. Sunday, the industry stopped short of signaling all-out opposition. “We will continue to work with policymakers in support of workable bipartisan reform,” Ignagni said in her memo.

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