Wait, I thought the ad campaign for the Amazon Kindle was “think green, buy e-books”?? Now Amazon is going to print e-books in paperback? Then why do you need e-books again?
There is something so odd, almost reverse-Darwinian about this. As if Thomas Edison decided that candles and oil lamps were better than light bulbs. And printing paperbacks is SOOOOOOOOOOO ungreen, especially if publishers have unsold hardcover or paperback copies stacked in warehouses. Don’t kill more trees.
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HP, Amazon to sell paperback versions of e-books
- By MICHAEL LIEDTKE, AP Technology Writer – Wed Oct 21, 2009 2:16PM EDT
SAN FRANCISCO –
Some of technology’s best-known companies are betting there’s pent-up demand for on-demand books.
Hewlett-Packard Co., the world’s top seller of personal computers and printers, is teaming up with online retailer Amazon.com Inc. to join Internet search leader Google Inc. as the latest entrants in the quirky new market of re-creating digital books as paperbacks.
The concept represents a different type of book recycling, as digital copies created from print get a second life as paperbacks.
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