The kid with the balloon. It won the hearts and minds of schnewscasters and newsertainers all over 24 hour “news”.
Then it was a hoax. Now it is a national disaster, a mark on our national pride. More time was spent on the kid in the balloon story than on health care reform, gay march on Washington, even the 9/12ers for Goodness Sakes. The only thing that got more coverage was the three week “Breaking News” headlines that Michael Jackson was dead.